SG Credit Partners Rebrands Stonegate Capital to SG Consumer Products

SG Credit Partners rebranded Stonegate Capital, which it acquired in late 2021, to SG Consumer Products.

SG Consumer Products provides asset-based lines of credit plus IP/brand and M&E term loans primarily to sponsor-backed consumer brands generating revenue of $15 million to more than $200 million. Coinciding with the rebrand, SG Consumer Products is now a fully integrated division of SG Credit Partners.

“Now that we have integrated SG Consumer Products we wanted to clearly communicate to the market that we are one credit platform with several verticals,” Marc Cole, CEO of SG Credit Partners, said.

SG’s credit platform is now organized into three distinct verticals: SG Consumer Products, which offers senior asset-based debt facilities to consumer brands; SG Software + Technology, which offers senior and junior recurring revenue-based debt facilities to software-as-a-service and technology-enabled businesses; and SG Structured Credit, which offers senior and junior cash-flow and asset-based debt facilities to traditional lower middle-market companies.