SG Credit Partners Provides $2MM to SaaS Marketing Analytics Company

SG Credit Partners provided a $2 million senior credit facility to a software-as-a-service (SaaS) platform that provides AI-powered marketing analytics.

The company’s existing bank credit facility was no longer a strategic fit and the company sought additional non-dilutive capital to help execute on its sales pipeline. SG Credit Partners’ facility featured an interest-only period and modest amortization to pay off the borrower’s bank and support the borrower’s ARR growth with non-dilutive capital.