Rosenthal & Rosenthal Unveils e-Commerce Growth Capital Resource

Rosenthal & Rosenthal launched Pipeline, a new e-commerce growth capital resource tailor-made for entrepreneurs and founders looking for an extra edge to keep their brands charging forward.

Family-owned and independent, Rosenthal will leverage its 83-year-old heritage and expertise in financing businesses of all kinds with an eye toward the future and the changing e-commerce landscape. Pipeline adds a range of new customized capital offerings to Rosenthal’s arsenal designed specifically for direct-to-consumer brands to fill the gaps where venture capital and equity fall short.  

“We are thrilled to introduce Pipeline,” Peter Rosenthal, president of Rosenthal & Rosenthal, said. “Over the past 83 years as Rosenthal has grown, we have steadfastly supported our clients through shifts in consumer demand and disruptive market conditions. Pipeline is yet another important step in our firm’s evolution and a dynamic new vehicle for us to continue to fuel our clients’ success.”

Through incremental working capital, Pipeline will offer businesses more liquidity to expand existing product lines, build e-commerce inventory and fuel growth opportunities, as well as trade credit financing to facilitate inventory purchases earlier in the supply chain. Securing letters of credit, purchase guarantees to suppliers and cash funding for inventory in transit and freight is mission critical for any growing business encountering omnichannel and supply chain challenges.

“We are aiming for that sweet spot that every brand is looking for, the gray area that venture capital and equity typically doesn’t cover but is so essential to keep a business running smoothly,” Andrew Barone, senior vice president and director of sales for Pipeline, said. “Rosenthal supports inventory throughout the supply chain cycle, which is a huge differentiator since most funding is available only when goods arrive, not earlier in the cycle when companies often need it most.”

Funding through Pipeline will pair with longer-term venture debt or equity capital, offering more flexibility to support rapid growth without the regulatory restrictions and environment of a bank.

“Our working capital can enhance a company’s future valuation by leveraging debt now, giving a brand an extra boost to accelerate growth,” Robert Miller, executive vice president and head of Rosenthal & Rosenthal’s asset-based lending division, said. “With Rosenthal’s robust factoring, asset-based lending and purchase order financing solutions as well, our clients can grow with Rosenthal as their needs evolve, all without giving up equity or diluting ownership in their business.”

“Pipeline is designed to be more than just working capital solutions,” Cassie Rosenthal, executive vice president at Rosenthal & Rosenthal, said. “We are creating a collaborative community of like-minded direct-to-consumer brands and founders who are experiencing same-stage challenges and exponential growth opportunities that can make or break their businesses. As we continue to grow, Pipeline’s capital solutions, content, events and other endeavors will reflect the needs and interests of this rapidly growing dynamic group.”