REV Capital’s Eastern Commercial Finance Division Marks Three Years of Client-First Funding
How a focused, three-person team scaled a $6M portfolio to over $25M—and positioned REV to lead in underserved markets.
TORONTO, ON - July 1st, 2025 - July 2025 marks the three-year anniversary of REV Capital's Eastern Commercial Finance Division—a lean, high-performing team that’s helped expand the company’s reach beyond transportation and into underserved sectors of commercial factoring.
In this conversation, the division’s core members—Mark Dubs, President; Danielle Reboli, Executive Vice President; and Jason Goodman, Senior Vice President—reflect on what they’ve built, what sets them apart, and what’s ahead for this key driver of REV’s U.S. growth.
Scaling with purpose
Mark Dubs, who previously built a standout portfolio at Triumph Business Capital, brought 20 years of factoring experience to REV—along with a rare opportunity: a clean slate and leadership that trusted his vision.
He used that opportunity to build an expert team—one that has since scaled their portfolio from $6 million to over $25 million in volume, with a target of $30 million by early 2026. That success, Dubs says, isn’t just about top-line growth—it’s a reflection of a strategy built on speed, precision, and trust. "We built this as a small, experienced, highly coordinated team," says Dubs. "Our edge comes from being able to move fast, adapt quickly, and stay personal with every relationship."
Client commitment beyond first funding
When asked how a three-person team has driven such outsized results, one answer stood out: deep expertise and even deeper involvement.
For Reboli, that means thinking about long-term client success before the deal is even signed. “Commercial finance isn’t plug-and-play,” she says. “Every deal has moving parts—different industries, receivables, collection risks. Our job is to understand the nuance and design funding that works in practice, not just on paper.”
Supporting businesses in staffing, wholesale, service, and manufacturing means navigating tight margins and complex receivable structures. With 28 years of factoring experience, Reboli brings not only technical depth but also a hands-on, solutions-focused approach to every transaction—working closely with operations, risk, and funding teams to shape deals that are both structurally sound and practically tailored. She stays engaged throughout the relationship, helping clients anticipate challenges and evolve their funding as they grow.
"We’ve had clients stay with us for three to four years," she adds. "That’s double the industry average, and a testament to the trust and consistency we work hard to deliver."
Strong networks driving smart deals
Goodman, the most recent addition to the division, brings an energy and accessibility that have helped deepen REV’s partner network. “We have brokers who come back again and again,” he says. “That’s not just because of rates—it’s because of how we treat their clients.”
Goodman has also played a key role in expanding the team’s presence at industry events—introducing REV’s capabilities to new partners while reinforcing long-standing relationships. "It’s easy to talk a big game," he says. "We focus on follow-through. That’s what builds loyalty. That, and making sure every client experience lives up to the promise we make. Our back office plays a huge role in that—and we hear all the time how seamless and supportive they are."
Though based in New York and working remotely from REV’s Woodbridge, Ontario headquarters, the Eastern Division remains tightly connected to the broader organization—delivering a seamless, consistent client experience across all channels.
A steady hand in a shifting market
In a 2022 interview with The Commercial Factor, Dubs spoke calmly about the opportunity ahead for REV’s new Commercial Finance Division—even as early signs of market tightening emerged. That mindset has remained a hallmark of the team’s approach.
Today, with tariffs rising and credit conditions tightening further, factoring has become more than a stopgap—it’s a strategic solution for businesses managing stretched receivable cycles. While traditional lenders pull back, REV is leaning in—offering flexible capital that supports both day-to-day operations and long-term growth planning.
Dubs credits the division’s steady approach to the company’s leadership—namely CEO Loren Shifrin. "Loren has always kept us focused on building—no matter what the headlines say," he says. "That sense of calm and consistency helps us stay sharp, move with discernment, and support our clients through all kinds of market cycles."
What’s next for REV’s Eastern Division
In 2024, REV Capital realigned its company-wide strategy to prioritize commercial finance. For Dubs, that shift was a vote of confidence. "We’re leading not by being the biggest, but by being the most responsive, transparent, and committed partner in the space," he says.
Looking ahead, each team member had a clear take on how they’ll keep that momentum going.
"I think we’re just getting started. The momentum is there—not just within our portfolio, but across the industries we serve. The relationships we’re building now will carry us forward," says Goodman.
"I’m excited to hit $30 million," says Reboli. "But I’m even prouder of how we’ve done it—with a small, tight-knit team that truly works in sync. That kind of alignment is rare in this industry."
Dubs agrees: "What excites me most is the trust we’ve earned—and the runway ahead. We’ve built something special, and now it’s about scaling that without losing what makes it work."
Interested in partnering with REV’s Eastern Commercial Finance Division?
Connect with the team:
Mark Dubs – President, Eastern Division
516-587-7449
Danielle Reboli – Executive Vice President, Eastern Division
214-802-8843
Jason Goodman – Senior Vice President, Eastern Division
516-297-6026
ABOUT REV CAPITAL
REV Capital is a leading North American financial factoring company and asset-based lender. They deliver trustworthy, transparent, and reliable cash flow solutions that provide financial stability and growth opportunities for their clients. For more information, visit www.revinc.com