Porter Capital Releases New Branding and Logo

Porter Capital, an alternative financing provider for businesses, has released new branding. The identity refresh includes an updated logo, website and colors, which feature modern, crisp and simple designs. Also included in this rebrand is a new icon that illustrates Porter’s mission — two companies utilizing working capital to grow together.

Chief Executive Officer Marc Porter said, "This rebrand is a significant change for Porter Capital, however, we want our customers to know that our core values and culture remain the same. Companies can now visualize a partnership where they can grow and evolve with Porter Capital. Our new icon also symbolizes Porter’s commitment to helping our customers become success stories."

“The Porter Capital brand has remained largely untouched over several years of evolution from innovative loan products, a transportation division, fuel cards and future apps,” said Blake Van Leer, director of marketing. “Our new branding represents our commitment to bringing business capital into a modern, fast, clean, and simple process. Porter helps businesses get the working capital they need, when they need it.”

Porter Capital offers businesses of all sizes the ability to thrive by freeing up cash flow from unpaid invoices. Some of their products include accounts receivable financing, invoice factoring, asset-based loans and small business loans.