Hedaya Capital Supports Innovative HealthTech Company with a $3.5 Million Factoring and Inventory Financing Facility

February 28, 2025 - The Hedaya Capital Group recently provided a $3.5 Million factoring and inventory financing facility to a branded consumer electronics company. Launched in 2020 and headquartered in New York City, their goal is to develop bath products and kitchenware that is beautiful, easy to use, and that help improve people’s lives. The Company survived the pandemic’s challenges and grew quickly, selling products online and in major U.S. retailers. Their products are consistently top ranked on Amazon and in retail stores such as Target and Walmart.

With their various retail store opportunities growing rapidly, the Company needed a working capital partner who could move quickly and a facility that could scale with them as they grew. Knowing there were a lot of factoring firms to consider, the owner began vetting various firms. He knew one of Hedaya Capital’s principals, as well as Business Development Officer David Hedaya, from his community and had established a rapport with both. After completing its due diligence, the Company chose Hedaya Capital for its personal approach, speed, and flexibility.

“Working with the founders of this dynamic company was an exceptional experience. Their team was very efficient and responsive, which helped us come to terms and get them on-boarded while working through the company’s cash constraints. Our teams worked diligently to ensure that every aspect of our partnership was seamless and efficient. It's gratifying to hear that our efforts have had a positive impact on the company. We are committed to maintaining this high level of service and support as we continue to work together. Their success is our priority, and we look forward to furthering our collaboration and seeing the company thrive.” - Ezra Hedaya

Hedaya Capital’s $3.5 Million combined facility gave the Company the ground they needed to launch an expanded runway for their retail store program and introduce products which will enable them to continue to be known as innovators.

“When we were researching factors, Ezra was the one who really showed the most interest in helping us and was willing to get the financing done quickly. Working with Ezra and his team has been nothing but amazing so far.” - Firm founder

About The Hedaya Capital Group
Since 2003, The Hedaya Capital Group has been providing flexible financing solutions that enable companies to maximize growth and respond to transitional situations. As a family-owned and operated firm, we are deeply invested in the success of each of our clients. We work from a core of old world values where ethics have meaning and new world thinking where speed and flexibility ensure success. For more information, visit www.hedayacapital.com.