Capital Depot Marks 20 Years of Growth with Strategic Rebrand
CHICAGO, IL - Capital Depot, a provider of invoice factoring and working capital solutions, is celebrating 20 years in business with the launch of a refreshed brand identity. The strategic rebrand reflects the company’s continued commitment to transportation and business financing while positioning Capital Depot for its next phase of growth.
Founded in 2006, Capital Depot built its business primarily by serving transportation companies and helping carriers maintain dependable cash flow. Over the past two decades, the company has grown through long-term client relationships, trusted referral partnerships, industry expertise, and a people-first approach to service. Transportation remains central to the company’s history and future, while its working capital experience provides a foundation for serving businesses across a broader range of industries.
The 20-year milestone represents the businesses supported, relationships built, and employees who have contributed to the company’s progress. Over that time, Capital Depot has expanded its reach, strengthened its team, and built lasting relationships with clients and referral partners across the country. Long employee tenure has created continuity for clients while preserving the knowledge, responsiveness, and culture that have shaped Capital Depot.
The refreshed brand was developed to better represent the company Capital Depot has become and the direction it is taking next. It introduces a refreshed logo, refined navy blue and gold colors, updated messaging, a consistent visual system, and a redesigned website experience. The identity is an evolution, not a departure from the company’s history. Capital Depot’s commitment to dependable service, responsive communication, lasting relationships, and its mission to “Help our clients achieve their goals and aspirations” remains unchanged.
“Reaching 20 years reflects the trust our clients and partners have placed in us. Our refreshed brand represents who we are today and where we are going, while our commitment remains the same: to put people first, build lasting relationships, and help our clients achieve their goals and aspirations.”
Shane N - Director, Capital Depot
A Culture Built for the Long Term
“What has kept people here is the way Capital Depot values relationships, both with our clients and with one another. Even as the company has grown, the culture has remained personal, supportive, and focused on doing the right thing. Reaching 20 years is something our entire team can be proud of.”
Anca C - With Capital Depot Since 2006
Looking Ahead
As Capital Depot begins its next chapter, the company will continue supporting transportation businesses while expanding its reach into additional industries. Its priorities include strengthening client and referral relationships, improving the digital experience, maintaining operational responsiveness, and creating sustainable opportunities for long-term growth. The refreshed website extends the new identity through clearer messaging and streamlined navigation. More information is available at www.capitaldepot.com.
About Capital Depot
Capital Depot is a financial services company that helps businesses improve cash flow, strengthen operations, and pursue long-term growth. Founded in 2006, the company provides invoice factoring and working capital solutions to transportation companies and businesses across the United States.
Media Contact
Jason D. Proffitte Sr.
Director of Marketing Technology
Capital Depot, Inc.