Bay View Funding Secures $30MM Financing Facility for Fluent

Bay View Funding, a unit of Heritage Bank of Commerce has provided a new $30 million financing arrangement with Fluent, a prominent company in the commerce media space. The facility is secured by the assets of Fluent and its subsidiaries and does not include any liquidity or financial covenants. It also offers greater borrowing capacity than the company’s previous credit line with SLR Credit Solutions, which has now been fully paid off. ThinkEquity served as the placement agent for the transaction.

Ryan Perfit, Chief Financial Officer of Fluent, commented, “This new facility marks an important step forward for Fluent. Partnering with Bay View Funding enhances our financial flexibility and liquidity, supporting continued investment in the growth of our commerce media business. We also want to thank SLR Credit Solutions, who has been a strong and supportive partner throughout our relationship.”