Barakat + Bossa Appoints Veteran Marketing Strategist Juan Peláez as Director of Marketing

Coral Gables, FL - October 16, 2025 - Barakat + Bossa is pleased to announce the appointment of Juan Peláez as its new Director of Marketing. Peláez brings more than 15 years of global experience in marketing strategy, brand development, and digital innovation to the firm’s leadership team.

Peláez has spearheaded marketing initiatives across the U.S., Canada, and Latin America for organizations in financial services, insurance, manufacturing, travel, and digital media. His track record includes driving measurable growth through integrated, multichannel campaigns, influencer marketing, and event-driven strategies that deliver exceptional ROI.

“Law firms have traditionally relied on an archaic model of marketing,” said Brad Emler, Chief Operating Officer at Barakat + Bossa. “Bringing in a seasoned marketing professional from outside the legal industry gives us a fresh perspective on strategies to attract and retain clients.  We look forward to Juan’s thought leadership to help us position for the future.”

“Barakat + Bossa is a firm that thrives on challenging norms, and that’s exactly what excites me,” said Peláez. “My goal is to bring bold, data-driven strategies and creative storytelling to amplify the firm’s voice in the marketplace. Together, we’ll build a brand that reflects the sophistication and creativity clients expect in today’s fast-paced business world.”

This appointment comes during a period of significant growth for Barakat + Bossa, fueled by increased client demand, the expansion of its practice offerings to include a defined Labor + Employment practice, and a recent merger with the Richards Legal Group.

Peláez holds a B.S. in Journalism & Business Communication from UPB Medellín, an M.B.A. with a focus on Innovation from the Polytechnic University of Cataluña, and a Graduate Certificate in Business Innovation from The George Washington University School of Business. He recently completed a Master’s Degree in Digital Marketing, Growth Hacking, and eCommerce from the University of Barcelona. His academic foundation, combined with his cross-industry expertise, positions him as a key driver of Barakat + Bossa’s forward-thinking marketing initiatives.