Allianz Brand Valued at $28.2 Billion, Named as Top Insurance Brand
Allianz increased its brand value by 20 percent to $28.2 billion, up from $23.5 billion, according to Interbrand’s Best Global Brands 2025 ranking. The company climbed two places to #27 among all global brands and remains the most valuable insurance brand in the world. This record value increase reflects Allianz’s strong financial performance and customer-centric approach, coupled with an uplift in brand strength driven by a consistently executed global brand strategy. As the leading insurer and asset manager, Allianz continues to be among the most valuable brands globally and, for the seventh consecutive year, holds the top position among insurance brands. In Interbrand’s 2025 ranking, the company’s 20 percent brand value increase—five times the growth rate of other ranked brands—further cements its leadership, with the top five brands overall being Apple, Microsoft, Amazon, Google, and Samsung.
“In this time of uncertainty, more people are turning to partners they trust to protect what they value most. Allianz’s position as the top insurance brand globally, alongside our rising brand valuation, shows that this flight to trust trend is a competitive advantage for us. By delivering the best experience for our customers, being relevant in their lives, and inspiring a sense of confidence and optimism in the future, we are building a world-leading brand that drives our growth,” stated Oliver Bäte, CEO of Allianz SE.
Allianz’s strong performance in Interbrand’s annual ranking is a result of its dynamic and effective brand strategy. Centered on its core strengths of trust, competence, and protecting what matters most to people, the brand has been positioned to create deep connections, emotional experiences, and social contributions worldwide. Allianz leverages long-term partnerships and pioneering initiatives that position the company as a trusted partner and unifier, bringing together customers, employees and society through the power of sports and societal programs.
“Through our 'brand in action' strategy, Allianz transforms partnerships into powerful platforms of belonging. Across 70 markets, we go beyond traditional advertising to bring our brand to life through meaningful actions and authentic, social engagement,” said Dorothee Mathieu,Head of Global Brand, Partnerships & Sponsoring at Allianz.
About The Interbrand Ranking
The Interbrand Best Global Brands Ranking is a prestigious annual report that identifies the 100 most valuable brands worldwide. The ranking is based on three key factors: financial performance, the brand’s role in influencing customer purchase decisions, and its overall brand strength.
About Allianz
The Allianz Group is one of the world's leading insurers and asset managers serving private and corporate customers in nearly 70 countries. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing around 749 billion euros* on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage about 1.8 trillion euros* of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we are among the leaders in the insurance industry in the Dow Jones Sustainability Index. In 2024, over 156,000 employees achieved total business volume of 179.8 billion euros and an operating profit of 16.0 billion euros for the Group.
Source: Allianz